Goldilocks bakery cakes12/16/2023 ![]() The cakes sold out, with the first-day sales at P574.įrom its humble beginnings, Goldilocks has grown to 320 stores all over the Philippines, plus three in Bangkok and 23 in the United States! Clarita Leelin Go It had two cake displays and 10 employees. “The name Goldilocks was chosen because of two very important words embedded in the name-gold and luck, which suggest fortune and success.”Īs the story goes, on May 15, 1966, the sisters, with their sister-in-law Doris Wilson Leelin, opened a small bakeshop on a 70-sq-m space on the ground floor of a three-story building along Pasong Tamo, Makati. “My sister and I decided to start a business when we began to receive requests for the cakes,” Milagros recalled. “I feel truly blessed that my passion became my profession,” Clarita said. ![]() Clarita developed her fondness for baking when she got a portable oven from her parents when she was 10 years old. We would wake up early in the morning to cook for him,” Milagros said.ĭuring World War II, Milagros learned to cook while helping her parents run the household. How did the Goldilocks enterprise start out? I learned that Milagros and Clarita were two of the nine children of Pascual Leelin and Trinidad Tancioco. Truly, many of our favorite treats, as we know and enjoy them today, emanate from these recipes The doughnuts, mamon and polvoron tasted just like they did back when life and the palate were simpler. To my surprise, the meringue came out perfect, as did the corned beef rolls. That day, I felt like kneading dough with my hands. Piping the fluffy and colorful sweets on a baking tray is fun. I did the meringue because making them makes me happy. The only instruction I didn’t follow was using a mixer with a dough hook. I instructed my assistants Roni and Arnel to prepare the polvoron, mamon and doughnuts based on the recipe. I chose five basic recipes, picking those that I used to do when I was 6 years old with the help of our cook Manang Emy: polvoron, mamon, doughnuts, meringue and corned beef rolls. I figured that if I was to call it a “must-have,” then I should test some of the recipes first. The next day, I set out to satisfy my urge. It is also inspiring, as reading it made me want to bring out my mixer and bake simple yet delectable treats. The book is a temptation to every sweet tooth, a bible for every baker, and an almanac for every culinary historian. It chronicles the evolution of the Filipino palate and brings forth long-lost gustatory cravings. Mamon, cathedral gelatin and chiffon cakes easily come to mind.Īs I browsed the book, I was convinced it was more than just a cookbook. Many of the recipes brought me back to the good old days, when my lola baked, mom cooked, and people brought a bag or box of treats from Goldilocks when visiting. Find the store nearest to you by visiting their Location webpage and see the exact address and direct telephone numbers.I was overjoyed when I received a copy of the Goldilocks cookbook from dear friend Alan German. Goldilocks has over 420+ branches across the Philippines. Goldilocks Online Delivery Informationĭeliveries are available directly from their own delivery service aswell as food delivery services Foodpanda and Grabfood. In the United States of America, just one full-service store is located in Nevada. Goldilocks Bakeshop was a network of bakeries that Pancake House International intended to buy, but negotiations to do so broke down in 2006.Īccording to recent reports, at least 400 full-service stores are located in the Philippines, 6 in Thailand, 10 in California, 1 in Nevada, and 2 in Canada. In 1991, Goldilocks initiated a franchise program, which ultimately resulted in the opening of hundreds of Goldilocks stores across Metro Manila. Goldilocks opened its first store in the United States in 1976, located in Los Angeles. ![]()
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